TransferGo - Social Media Campaign
You can find the details of the social media video campaign I created and managed for TransferGo which is a London based fintech startup helping people to send money abroad easy, fast and affordable.
Client
Agency
TransferGo
Friday Istanbul
Services
Social Media Strategy, Campaign Idea, Art Direction,
Creative Direction
Campaign Videos
Problem
In the summer of 2020, because of the pandemic Turkish immigrants who live in Europe mainly in Germany couldn’t come to Turkey. It was a chance for TransferGo to remind its services to people who need to transfer money to Turkey.
Research
During the pandemic, people were exposed to too much social media communication and it was hard to attract people's attention. So I wanted to prepare a survey with organic social media posts to understand what is the most missed thing about Turkey that TransferGo target audience missed during summertime.
Solution
After two weeks of organic social surveys and listening it is found that watermelon was the most missed thing about Turkey by the people who are abroad.
Creative Idea
I used the watermelon as the hero element of the communication and supported the visuals with local phrases about watermelon to deliver TransferGo messages. In that way the campaign delivered easy, secure, affordable money transfer messages in an easy, secure and smart way.
Results
Videos were used in different online display networks to lead people to the TransferGo landing page. During the campaign CTR rates reached %3.85 which is the highest ever among all campaigns.
Posters
Credits
Creative Lead: Reha Kahraman
Project Manager: Volkan Aksoy
Social Media Lead: Deniz Doğan
Content Manager: Betül Çelikateş
Poster Design: Onur Güvener
Visual Adaptation: Cihan Eker
Director: Akın Andırın
Music: Yiğit Pınarbaşı
Client: Senem Erguvenoglu, Rumeysa Gökcü