Vaillant - Podcast Campaign
Podcast Case Video
Podcast as a Social Media Channel
I set a different digital strategy for Vaillant Turkey and started a podcast for the combi boiler brand. I found the most searched topics on Google in Turkey and match those topics with celebrities. During two years 28 episodes were created with 6 celebrities. Vaillant Podcast reached +450K listening and +18K followers on Spotify.
Podcast became one of the ten most popular shows in Turkey in Apple Podcasts and rose to the fourth place in the Society and Culture category.
Client
Agency
Vaillant
Friday Istanbul
Services
Social Media Strategy, Campaign Idea, Creative Direction, Project Management
Podcast Channel
Spotify Link
Social Media Content
Credits
Creative Lead: Reha Kahraman
Project Manager: Volkan Aksoy
Social Media Lead: Deniz Doğan
Content Manager: Betül Çelikateş
Art Director: Muradiye İrdem